What is Home Staging
Defining Home Staging
Home Staging is professionally preparing homes for sale, so that they appeal to the most buyers and generate the highest price in the least amount of time on the market. Staged Homes traditionally present themselves better than the competition by being clean, clutter-free and ready to show to prospective buyers.
Home Staging is NOT decorating, fluffing, interior design or redesign. Instead, Home Staging is detailing, de-cluttering, depersonalizing and preparing a seller’s home to give it a “model home” appearance so that the potential buyer can “see” themselves living in the home.
Enter Stage Right... the Accredited Staging Professional (ASP®)
· Accredited Staging Professionals are dedicated professionals who have studied and learned the proven and powerful techniques of Staging homes with two primary goals: sell faster and for a higher price.
· Accredited Staging Professionals have successfully attended and graduated from the ASP® to earn the Accredited Home Staging Professional Designation.
· Accredited Staging Professionals are committed to the principles and practices of marketing properties as Staged Homes
· Recent statistics gathered by Stagedhomes.com shows that 94% of homes staged by an Accredited Staging Professional sold in 29 days or less, compared to an average of 145 days for homes that were not staged.
· What’s more, homes staged by Accredited Staging Professionals stay on the market 83% less than a home that has not been staged.
Why Stage?
Home Staging is preparing homes for sale to:
· Appeal to the greatest number of buyers
· Generate the highest price over the competition
· Get it sold quickly
· Save money by reducing carrying costs, mortgage payments and price decreases (reductions)
In today’s market, there are three things that sell a home:
· Location
· Price
· Condition
Although you are not able to do anything about the location of your home, there is a lot you can do about the price and condition.
By utilizing Strategic Pro Staging (ASP®) in your marketing plan, you can stand out above the rest by creating an emotional tie to your property that buyers can’t resist.
Staged homes traditionally present themselves better than the competition by being clean, clutter-free and ready to show to prospective buyers.
Home staging is NOT decorating or interior design. Instead, Home Staging is detailing, de-cluttering, de-personalizing and preparing a seller’s home to give it a “model home” appearance so the potential buyer can “see” themselves living in the home.
Strategic Pro Staging is dedicated to making your home look the best it can. We understand that first impressions are everything and we want your home to appeal to the most potential buyers. Our extensive experience and knowledge will transform your house into a “model home”. Let is help you get your home SOLD!
Why should I stage my home and what are the benefits?
Your home is one of the biggest investments you will have in your life. Yet, many homeowners will accept price decreases and low offers as standard in the real estate industry to get the home sold. Would you take out your checkbook and willingly write a check for $10,000-20,000? This is essentially what happens to your equity when price decreases and lower offers come. Wouldn’t you want to do what you can to save your equity?
An investment in home staging is almost always less than a price decrease yet yields the biggest return on investment.
These are just a few of the benefits of Home Staging:
· Gives you the competitive edge you need in today’s real estate market
· Showcases architectural features using proven staging principles
· Best emphasizes the features buyers are looking for
· Reveals the home’s best assets and defines spaces
· Gives your home a more universal appeal
Home Staging is a powerful marketing and listing tool
· Lays the groundwork for better marketing materials
· Shows better on the MLS (80% of homebuyers shop online first)
· Is photo friendly making flyers and brochures more attractive
· Staged homes show more frequently, sell faster and command higher prices
· Substantially shortens the time your home is on the market
· Because Staged homes sell faster, Staging reduces the number of mortgage payments you will have to make
· Attracts the largest number of buyers by designing for a target market
Helps buyers develop an emotional connection to the property
· Creates balance, warmth and comfort
· Creates the canvas that will allow buyers to imagine their lives in your space
· Edits furnishings to reveal a more spacious appearance
· Offers visual solutions for vacant property
If you could get 10% more on the sale of your home, how much would that be?